BIZ304 Business Consulting Project: Project Communications Plan

BIZ304 Business Consulting Project: Project Communications Plan

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BIZ304 Business Consulting Project

Questions:

This business consulting project aims to provide Car Next Door with recommendations and details about different aspects of the project based on the Phase I of this report. According to Car Next Door (2020), the company is one of the finest service providers in Australia, aiming to make it simple for target customers to engage in enjoying car-sharing services and saving money. Thus, this business consulting project will first summarise key findings from Phase I.

Next, it identifies and analyse key stakeholders that involve in this project. Then, it provides several recommendations for the client to help address its long-term growth and sustainability. Based on the provided recommendations, this report further clarifies a wide range of details of the project, including project management (timelines, scope, resource requirements and budgets), key project risks, sensitivities & limitations, project communications plan, as well as further actions & follow-ups. 

It is observed from Phase I that Car Next Door is catering the services and looking for the analysis of whether its business is performing well or not and at the same time some potential results in comparison to its key competitors. Besides, it is reported that Car Next Door has also been concerning about the negative impacts of the COVID-19 pandemic on the company as well as what it has to do to ensure its achievement of organisational sustainability. 

To guarantee the success of the business consulting project, the Phase I has identified several key variables, including existing strong database of Car Next Door, internal deliverables such as resources and time needed for the research as well as external deliverables such as the company’s target customers’ perspectives and attitudes towards the brand and its products and services. 

The Phase I of this business consulting project has primarily focused on the core competence and value chain of Car Next Door in the internal analysis.There are mainly three aspects of the company’s core competence, including good corporate reputation, easy operation and high safety.

Specifically, it is reported that Car Next Door has been devoted to providing its target customers with actively handle user disputes and high-quality services, which help the company establish a good reputation and consumer trust (Huang & Kuo, 2020). Besides, the company focuses on the interests of its target customers and try best to satisfy their expectations, which provides its target customers with the belief that it always offers high-quality cars (Yang et al., 2016). 

As for operation convenience, the Phase I indicates that Car Next Door has been devoted to providing its target users with simple, easy-to-learn and easy-to-operate e-commerce platforms to increase their perspectives of the operation convenience of the company, which helps the company attract more users (Kim, 2019). This can be further attributed to the factor that the more concise and convenient the system I, the easier it is for consumers to accept, adopt and learn (Kim, 2019). 

In terms of security, it is reported in Phase I that Car Next Door has undertaken a wide range of strategies to protect the security and privacy of its target users. Specifically, the company has established a sophisticated security system which mainly includes shared location service and online alarm service. Besides, the company also promises that it will not perform opportunistic behaviour to harm users’ interests. 

The core value that Car Next Door offers its target users is that although the company does not directly produce products, it has established a sophisticated value chain to create value as a medium for market transactions in the whole value chain networks. Specifically, it is reported that the user and data information resources owned by Car Next Door are the foundation for creating the sophisticated value chain network with other companies, as well as its key advantage and profit point Besides, the Phase I presents that the basic operation mode of Car Next Door is that demand-side customers and supply-side customers respectively transmit demand information and supply information to Car Next Door, and then the company conducts efficient supply-demand matching by integrating information and resources (Car Next Door, 2019). 

Furthermore, it is reported that Car Next Door has a notable ability to integrate its resources and is the value centre of the entire network. For example, the company has established a huge customer base and supply resources at both ends of supply and demand, so it has inherent advantages in acquiring users and information and other resources. 

Demand-side customers are the core of the entire value chain network, which ultimately determines the value creation activities of Car Next Door and its value network. Incorporating demand customers into the entire value creation system can continuously put forward new requirements for the development of Car Next Door, help it better meet customer needs, clearly establish core competitive advantages, and adapt to market trends to achieve sustained and rapid development. In addition, the supply-side as the source of value, based on the supply of idle resources, continuously deliver value to Car Next Door. As a bilateral platform, the scale and supply capacity of the supply side are also very important for the development of Car Next Door.

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