Compare and contrast the application of the theory within different public and private sector organisations.

Compare and contrast the application of the theory within different public and private sector organisations.

Write an individual critical analysis of a chosen organisations customer engagement strategies.

Critically evaluate and apply theories and models of customer engagement to business practice.
Compare and contrast the application of the theory within different public and private sector organisations.
Critically discuss the importance of developing a customer engagement strategy within the context of the overall marketing strategy.
Conduct research, analyse findings and present results relating to customer engagement strategies in an appropriate manner.
Exhibit reflective learning, managerial judgement and creativity in the application of customer engagement theory to a range of business/management contexts.

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