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Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high street’ store…or can Alibaba’s ‘New Retail’ (Video 1) help them to successfully coexist?
Video 1. Alibaba’s New Retail Experience (5mins)
https://www.youtube.com/watch?v=336YkwayCD4
Video 2. Retail 2020: 5 Technologies (6mins) https://www.youtube.com/watch?v=iRvaWHk3A8k
Video 3. Supermarket 2020: A vision of the future (4 mins)
https://www.youtube.com/watch?v=z6Ezl-_jhzU
Video 4. Location Based Marketing (3 mins)
https://www.youtube.com/watch?v=UC5vB7wLXcA
Now answer the following 4 questions:
1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional
‘high street’ store…or can Alibaba’s ‘New Retail’ (Video 1) help them to successfully coexist?
2. Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and
disadvantages of each technology.
3. In video 3 we see Symphony Retail’s vision of Supermarket 2020. Discuss what your
Supermarket of the future would look like and what it should contain/not contain.
4. We are told that Location-Based Marketing is about connecting people, places and media
(Video 4). What are the ethical considerations around businesses knowing every ‘place’
we visit?
? Word Limit: 2,500 words (+/- 10%) and (No introduction or conclusion is required for
this assignment)
? Guidance on the assignment will be provided during the module
This book is very important for this course
* (CHAFFEY DAVE ) DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT
* (SAUNDERS) RESEARCH METHODS FOR BUSINESS STUDENTS
LAUDON K.C AND TRAVER , C.G (2020) E COMMERCE 2019: BUSINESS, TECHNOLOGY, SOCIETY, PEARSON HARLOW ,UK
That’s the assessment guidelines
Webex meeting recording: Suzzy Oroma Nsiegbe – Mon 11.00 – The Digital Landscape Lecture-20220606 1006-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=921bb32a94fbc000f1a64ee092f6c684
Webex meeting recording: Suzzy Oroma Nsiegbe – Mon 11.00 – The Digital Landscape Lecture-20220530 1008-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=b300b3958a57e3ff8e54ebbfee219895
Webex meeting recording: Suzzy Oroma Nsiegbe – Weds 11.00 – The Digital Landscape Seminar-20220601 1016-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=3414be98ae88e18fd0d535c11a1c492f
Webex meeting recording: Suzzy Oroma Nsiegbe – Weds 15.00 – The Digital Landscape Lecture-20220601 1421-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=96b1ee69080d44e548b1049904dedac6
Webex meeting recording: Suzzy Oroma Nsiegbe – Mon 09.30 – The Digital Landscape Lecture-20220613 0829-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=f456c7d26cce1be007b7aa246198db87
Webex meeting recording: Suzzy Oroma Nsiegbe – Mon 09.30 – The Digital Landscape Lecture-20220620 0829-1
Recording link: https://qa-learning.webex.com/qa-learning/ldr.php?RCID=7fde4d065418b09cd4762fcdceac4e71
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