Research and discuss real product recall situations or accusations of wrongdoing in the news. Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation.
You are not required to chose something healthcare related, although it would be a great idea! Select a case from the news. Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the company’s messaging should be to overcome the problem). Devise a plan to address the problem/situation using the corporate website and social networking. Here is an initial list of questions to help you get started: What needs to be communicated? How can/should the company’s corporate website be used? What role can/should social media play? What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products? To provide instructions for fixing a product defect? Discuss the benefits of your plan for the customers and for the company. Example sources (feel free to use or Google “Company product recalls”).
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