Explain how Burberry implemented innovative place strategies to create value for current and potential customers?

Explain how Burberry implemented innovative place strategies to create value for current and potential customers?

Read
Chapter 4 of the course text, Principles of Marketing
The goal of place strategy in terms of the customer value equation is to add value without increasing cost.

Retailers face three strategic issues that affect place strategy.

Instructions:

Pick one of the strategic issues listed below:
Market niche
Location
Merchandise assortment
Explain at least three elements marketers need to consider when it comes to that strategy.
Explain how Burberry implemented innovative place strategies to create value for current and potential customers?

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