Final Paper: Internet and Social Media Marketing Plan
The Final Paper will provide the students with the opportunity to integrate all they have learned in the course by creating an e-marketing strategy using internet and social media marketing.
The Final Paper requires the creation of the plan for marketing a specific product that the student is familiar with. The plan should specifically focus on the Internet and social media channels. The following components should be covered in the plan:
Identify the target customer or market you want to reach.
Estimate the size of the target market, its key players, and expected long-term growth.
Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry).
Examine the promotional strategy of your specific product.
Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy.
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