Individual Assignment on Marketing Analysis
You are required to write a report on a company which you have personally experienced / are familiar with.
a. Identify the company’s recent marketing program including objective(s) and marketing activities.
b. Apply the relevant marketing concepts and evaluate the effectiveness of the marketing activities.
c. Based on the evaluation in (b), provide some suggestions as how it could perform better.
Your assignment will be graded based on:
Description of the marketing program
Application of the relevant marketing concepts
Evaluation of the marketing activities
Suggestions for the organization
Language and organization
You are required to provide some theoretical support in your analysis and discussion. Additional readings can help you to gain a thorough understanding of marketing concepts and develop critical thinking. You are strongly advised to read relevant journal articles, books and business magazines. Provide citation and reference when you use someone’s ideas in your assignment.
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