MGT2IMG Managing Across Borders : Market Entry Strategies

MGT2IMG Managing Across Borders : Market Entry Strategies

Question:

Your team has been hired as a consultant to assist the selected Australian manufacturing company leadership. (Selected company: Aristocrat Leisure)

1. Choose an Australian company operating in manufacturing sector. What international region and country is most suitable to expand their business into? Provide comprehensive reason for your choice. Please use the same Australian manufacturing company as in the group presentation. 
 
2. What kind of investment entry mode is the most suitable? Compare the different investment entry modes (joint venture, greenfield operations, wholly owned subsidiary, merger, partialacquisition) and provide comprehensive reasoning for the choice that you advise. Be sure to compare these market entry strategies as relevant to the selection choice of your chosen Australian manufacturer. Present a business case for your recommended entry mode clearly demonstrating the strengths and weaknesses for each option as relevant to your chosen Australian manufacturer.
 
3. What kind of international human resources structure/strategy (home/host country national employees, third-party, inpatriates or sub-contracting and outsourcing) is most suitable for the recommended entry mode for your organisation in your chosen region? Justify your choice with reasons. 
 
4. Presentation in a professional report format showing evidence of research and analytical skills. Please ensure all your arguments, claims and statements are substantiated by reliable sources, such as relevant and recent journal articles and books. Minimise the use of web sites and if necessary, only use academic sites. A minimum of 6-8 references should be used to ensure a pass mark. 

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