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Pick a Born Global company (SPOTIFY) and, after gathering company information and undertaking secondary research, analyse the organisation’s international performance by applying a range of tools, frameworks, models, theories, etc. to demonstrate your ability to apply unit knowledge to a concrete situation.
Please use Born Global Theory for analysing SPOTIFY and add 20+ Peer Reviewed References with In-text Citations.
MUST use these References
Knight, G. A., & Cavusgil, S. T. 1996. The born global firm: a challenge to traditional internationalization theory. Advances in International Marketing, 8, 11–15; 18-19 ONLY
Gabrielsson, M. & Manek Kirpalani, V.H. 2012. Overview, Background and Historical Origin of Born Globals; Development of Theoretical and Empirical Research in Handbook of Research on Born Globals, pp. 3-10 ONLY.
Hennart, et al. 2021. What’s so special about born globals, their entrepreneurs or their business model? Journal of International Business Studies.
Baronchelli, G. & Cassia, F. 2014. Exploring the antecedents of born-global companies’ international development. International entrepreneurship and management journal, 10(1) 67-79.Ojala, A. 2015. Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures. International business review, 24(5) 825-835.
Christiansen, B. & Kasarc?, F. 2017. How Globalization Sparked Entrepreneurship in the Developing World: The Impact of Formal Economic and Political Linkages, Ch. 5 in Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business.
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Posted on : December 02nd, 2021
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